The BichoMochis are the fourth season of the Mochis, collectible characters included in KiosKo Yogurt products. The challenge was to give continuity to the story we had been telling. The BichoMochis didn't arrive; they were always there, hidden in forests, flowers and the corners we rarely look at. So we built a secret world and invited kids to explore, get closer and discover them in their own surroundings. A campaign that celebrates the adventure of discovering the magic that was always close by.