Andrés Guerra B.

Creative Copywriter

AndrésGuerra B.

Content Manager at Paradais TBWAQuito, Ecuador

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01Profile

Portrait of Andrés Guerra B.

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Creative Copywriter.

Content Manager at Paradais TBWA.

Education

  • Universidad San Francisco de Quito (USFQ)

    Marketing, Minor in Photography · Aug 2021 – Dec 2025

  • Università di Siena, Italy

    Business Administration and AI Regulation in Social Media · Sep 2024 – Jan 2025

  • Summer course, Valencia, Spain

    USFQ–GAIAS · 2023

Courses

  • Córdoba Escuela de Fotografía, Argentina

    Visual Storytelling, full scholarship · Apr – Oct 2024

  • CIAF, Quito

    Photography, Levels 1 & 2 · 2018 – 2019

  • Summer exchange, Eastbourne, England

    EF · 2016

Recognition

  • Florence Contemporary Gallery

    “50 Artists to Watch: 2025 Edition” · 2025

    Selected for the gallery's annual magazine.

  • Nuna Humanista

    “Visiones y Vibraciones”

    Photograph selected for exhibition.

Languages

  • Spanish

    Native

  • English

    C1

  • Italian

    A1

Based in

  • Quito

    Ecuador

02Experience

  1. 01

    Paradais TBWA

    Quito, Ecuador

    • Content ManagerJun 2026 — Present
    • Content CreatorJan 2026 — Jun 2026
  2. 02

    HIPOPINK Estudio Creativo

    Quito, Ecuador

    • Content CreatorMay 2025 — Dec 2025

    Creative concepts for audiovisual campaigns: scripts, storyboards and mood boards. Creative strategy and UGC direction.

  3. 03

    Punto Rojo Galería de Arte

    Quito, Ecuador

    • Digital and Multimedia Communications InternJan 2025 — Mar 2025

    Photo and video for art exhibitions. Multiplatform digital strategy to grow visibility.

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Project 01 / 03

BichoMochis

Alpina — KiosKo Premio · Paradais TBWA · Sep 2026Scroll

BichoMochis

Brand
Alpina — KiosKo Premio
Role
Content Manager
Agency
Paradais TBWA
Year
Sep 2026

The BichoMochis are the fourth season of the Mochis, collectible characters included in KiosKo Yogurt products. The challenge was to give continuity to the story we had been telling. The BichoMochis didn't arrive; they were always there, hidden in forests, flowers and the corners we rarely look at. So we built a secret world and invited kids to explore, get closer and discover them in their own surroundings. A campaign that celebrates the adventure of discovering the magic that was always close by.

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Drag the stickers

Sticker “No estés Trompi”Sticker “Aventura ON”Sticker “BichoMochi Lover”Sticker “Un verdadero explorador”Sticker “Te quiero mochi mochi”Sticker “6 7”Sticker “Los quiero todos”
Green Mochi as Godzilla in a miniature city

Project 02 / 03

Imagine the Mochiverse

Alpina — KiosKo Premio · Paradais TBWA · Aug 2026 · EcuadorScroll

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Imagine the Mochiverse

Brand
Alpina — KiosKo Premio
Role
Copywriter Jr
Agency
Paradais TBWA
Year
Aug 2026 · Ecuador

“Give your imagination a twist. Collect them all.”

Mochis are collectible characters included in KiosKo Premio products that inspire children to create their own stories. They don't just collect them—they turn them into the heroes of their favorite movies and endless adventures. So we recreated iconic movie worlds just like a child would. A print campaign that celebrates the limitless imagination behind every Mochi.

Yellow Mochi as The Lion King on the savanna
Pink Mochi as a pterodactyl in Jurassic Park
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Project 03 / 03

Full of Life

Suzuki · Paradais DDB · Paradais TBWA · Apr 2026 · EcuadorScroll

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Full of Life

Brand
Suzuki
Role
Content Creator
Agency
Paradais DDB · Paradais TBWA
Year
Apr 2026 · Ecuador

While all the SUVs are asleep, there is one that is youthful, sporty, and full of energy. A Suzuki Fronx that injects life into every space it occupies. This is how Suzuki presents the platform for its new model in Ecuador: Fronx - Full Of Life.

Full of Life — building at night
The next FRONX Hybrid — key visual